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Privacy Policy

Dean's Automotive: Privacy Statement Information

Because we gather information about the customers of Dean's Automotive, we feel you should fully understand the terms and conditions surrounding the capture and use of that information.

Dean's Automotive gathers two types of information about users:

1) Data that users provide through optional, voluntary registration on several of our sites, and

2) Aggregated tracking information derived mainly by tallying page views throughout our sites. Such information enables us to better tailor our content to readers' needs and help us advertise and better understand the demographics of our audience/customers.

Dean's Automotive does not provide this information to any other third parties under any circumstances.

Questions regarding this statement should be directed to deanw@deansautomotive.net.

Electronic Newsletters, Specials & Service Reminders
Dean's Automotive offers free electronic newsletters, specials and service reminders to users/customers. Dean's Automotive gathers the e-mail addresses of users/customers who voluntarily subscribe. Customers may remove themselves from any mailing list by following the instructions contained in every newsletter, special and service reminder.

Surveys
Dean's Automotive occasionally conducts customer surveys to better target our content and services to our customers.

Contests
Dean's Automotive may offer contests in which we request certain personal information. These contests are conducted in full accordance with United States federal and state laws. The full rules and all information about such contests are clearly posted during such events. Information gathered is used only to verify user identity and to contact winners and/or prize recipients, except when specifically noted otherwise. Again, we do not share information about specific individuals with any third party.

Usage tracking
Dean's Automotive tracks user traffic patterns throughout deansautomotive.net and this information is correlated with data about overall users. Overall usage statistics, according to a user's domain name, browser type and MIME type gotten by reading this information from the browser string (information contained in every user's browser), are also broken down.

Dean's Automotive also tracks and catalogs the search terms that customers enter into our search tools, but this tracking is never associated with individual users.

Use of the information
Dean's Automotive uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.

As stated above, Dean's Automotive uses information that users voluntarily provide in order to send out electronic newsletters, specials or service notifications. We send out electronic newsletters, specials or service notifications to subscribers on a regular schedule (monthly, weekly, or depending on the electronic newsletters, specials or service notifications) and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. Dean's Automotive never shares newsletter mailing lists with any third parties, including advertisers or partners.

We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. Dean's Automotive does not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.

Dean's Automotive uses the above-described information to tailor our content to suit your needs and help our advertisers better understand our audience demographics. We do not share information about individual users with any third party, with the exceptions noted previously.

Opt-out policy
Dean's Automotive gives users options wherever necessary and practical, such choices include:

• Opting not to receive our electronic newsletters, specials or service notifications when registering for an appointment
• Opting not to participate in certain interactive areas, which completely alleviates the need for any information from our users

Unsubscribe policy
Users may unsubscribe to any of our electronic newsletters, specials or service notifications at any time by following the instructions contained at the end of each newsletter, special or services notification.

How to contact us
If you ever need to contact us via e-mail: deanw@deansautomotive.net.

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